Social Media Strategy & Support · Tailored Proposal
Show the work. Show the team. Show up consistently.
You're already capturing incredible content every week. This is the plan to turn it into a consistent, recognisable presence across Wellington, without adding a single thing to your plate.
Scroll to begin01 — The Opportunity
Consistent socials,without the timeit takes.
★ The Big Idea
Be the name people recognise on sight.
You're already out shooting incredible work every week. Twilight photography, drone footage, reels that make a listing pop before it's even live. The content is there. What's missing is a plan that puts it to work consistently, across Facebook and Instagram, without it becoming another job on your list.
This is about helping Showhome feel more visible, more human and more recognisable online, without adding more day-to-day work for your team. Not just the finished shot, but the team behind the camera, the care that goes into each job, and the turnaround that makes Showhome the crew people call first.
02 — Our Approach
Strategy,structure andconsistency.
Because your team is already creating high-quality photo and video content every week, this isn't about creating more. It's about strategy, structure and consistency, taking the work already being captured and turning it into a social presence that shows not just the finished result, but the people, care and process behind it too.
★ The Focus
The quality of the finished work
The team behind the camera
The care that goes into each shoot
The fast turnaround times
The detail and thought behind the process
The value you bring to real estate agents and property campaigns
★ Strategy First
A Real Plan, Built Around You
Every client gets a proper strategy session up front where we map your content pillars, your tone and the rhythm that keeps you front of mind.
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★ Built On What You Capture
Your Work Does The Heavy Lifting
Your team is already producing incredible photo and video content every week. We use exactly that to build your social presence, so it's not about creating more, it's about making full use of what you're already doing so well. We'll do light design where it helps, but the idea is always to let your work be the hero. Any agent or agency gets a light, natural mention where it fits, never the main focus.
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★ Set And Forget
You Shoot It, We Handle The Rest
You send through approved photos, video and reels. We build the content plan, write the captions, tag the locations/agents/agencies when suitable, do the light design, and get it scheduled. You can approve the final post before anything goes out.
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★ Real Reporting
A Monthly Report
At the end of every month you get a detailed report. Reach, engagement, follower growth and top performing posts. You'll always know what worked and how it's shaping the next month.
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Social presence recommendations
Showhome already has a strong visual base, high-quality property imagery, video content and a clear real estate focus. The opportunity is to make the page feel more structured and more human, so it doesn't operate only as a visual portfolio.
★ To Strengthen The Page
Pinned posts for "what we do", "meet the team" and "how to book"
More team and behind-the-scenes content in the grid
Repeatable content series around the work, the process, agent tips and shoot-day moments
Captions that explain the value behind the visuals, not just describe the property
Clean, minimal design so the property content stays the focus
The goal is to make the page feel more useful, more personal and more aligned with the quality of work Showhome is already producing.
03 — Content Pillars
The work,the team,the process.
The content strategy is built around a balanced mix, so the feed shows more than just finished property shots. This is what makes Showhome feel like people, not just a supplier.
These are initial ideas to give you a feel for the approach. We'll work through them properly together in the strategy session, to land on exactly how you want to show up online.
★ Pillar One
The Work
The finished product. Recent shoots, video snippets, drone footage, twilight shots, floor plans, before and afters. Wording stays property-focused and brand-neutral where it needs to, so you can show the work without it feeling tied to one real estate brand.
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★ Pillar Two
The Team
What makes Showhome feel human. Meet-the-team posts, behind-the-scenes moments, a day on shoot, favourite parts of the job, small moments from the road. This is where people see you're a team who cares about the homes you walk into, not just a service.
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★ Pillar Three
The Process
The care and turnaround behind the result. How shoot days are managed, how weather and light get handled, what happens after the team leaves, and why the fast turnaround matters. Most people only see shoot day. This is the part that builds trust.
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★ Pillar Four
Agent Education
Light, useful tips that keep Showhome front of mind for agents. How to prepare for shoot day, why video matters in a campaign, when twilight photography works best. Helpful and knowledgeable, without leaning on any one brand.
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★ The Tone
Real work. Real people. Real results.
The strongest posts are usually the simple ones, the team in action, the care behind a shoot, a tip an agent can actually use. Authentic, practical and confident, without being overly polished.
04 — Packages
Two ways towork together.
Two packages, both built around the content you're already producing. Facebook and Instagram, month-to-month, no lock-ins, no surprises.
★ Package 01
Social Foundations
For Showhome to build a consistent, professional presence using the photo and video content already being created by the team.
Initial strategy session to map key content pillars
3-month content direction
Monthly content plan
3 posts per week across Facebook and Instagram
Caption writing, hashtags and location tags
Light design when needed, so the focus always stays on your photography and video
Scheduling of approved content
Monthly reporting with notes on reach, engagement and top-performing content
$450
Per Month
Best For
Getting consistency in place and making better use of the content Showhome already has.
★ Package 02
Brand Momentum
For Showhome to build a more active, human and recognisable brand presence with a stronger mix of work, team, process and education-led content.
Initial strategy session to map key content pillars
3-month content direction
Monthly content plan
4 posts per week across Facebook and Instagram
1 to 2 story updates per week using supplied content
Caption writing, hashtags and location tags
Light design when needed, so the focus always stays on your photography and video
Scheduling of approved content
Engagement management, 15 minutes per week
Monthly reporting with notes on reach, engagement and top-performing content
$600
Per Month
Best For
Building more momentum online and helping Showhome show more of the team, turnaround, care and quality behind the work.
05 — Our Team
The womenbehindthe strategy.
Four women across Australia and New Zealand, all hands-on, all genuinely care about getting it right.
★ Your Account Lead
You'll be working with Lauren.
Lauren is your direct point of contact for everything, content planning, approvals, day-to-day communication, and keeping your account running like clockwork. She doesn't just manage your social media, she builds a plan around your business first. Every piece of content has a purpose. You'll always know exactly where things are at.
"I care about the details, because I know they're what keep your social media feeling consistent and true to your business."
— Lauren
The wider team
Justine Baker
Founder | Creative Director
[ AUS | NZ ]
Lauren Byrne
Social & Digital Marketing Manager
[ NZ ]
Bridget Kasprzyk
Social Media & Operations Manager
[ NZ ]
Alyce Carter
Social & Digital Media Manager
[ AUS ]
★ The Wider Team
A Whole Crew Behind The Scenes
Lauren works closely with the rest of the Your Niche team, who bring over 30 years of combined real estate and marketing experience to the table. That background means we understand exactly what agents look for in a property campaign, and where video and photography content fits into it. So while Lauren is your one point of contact, you have the collective expertise of the team behind every post.
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↳ Next Steps
If this worksfor you,here's what's next.
You confirm the package and start date. We send a simple service agreement. No surprises, no fine print. Month to month rolling.
Strategy session. We lock in brand voice, content themes, messaging, and gather photos and assets from the team. We'll also align on the content sharing process to make it streamlined for your team.
Week 1: Strategy build. 3-month content plan, pillar structure and caption style, all built around your existing shoot schedule.
Week 2: Launch. First posts published across Facebook and Instagram. From there we hold the rhythm and keep it moving week to week.
Report at month end. Reach, engagement and top-performing content, all in one place. You'll always know what worked and how it's shaping the next month.
Ready when you are, Sarah.
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Have a read, sit with it, and let me know what you think. Happy to jump on a call if you've got questions, or if you just want me to walk you through any of it. No pressure, no rush, whenever suits 🙂
